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There's a discount clothing store in New York called
Syms which advertises "An educated consumer is our best customer."
That's how I feel about the Minneapolis Farmers Market (MFM). I am fortunate to be
working on a project for the Minneapolis Farmers Market. It's a project I love, and while I've come to enjoy the MFM, it wasn't until today that I fully appreciated it.
All it took was one trip to the neighborhood coop.
You see, in effort to be economical and "save on gas", I went to my neighborhood coop. It's 10 miles closer, so I thought it a sensible choice.
It turned out to be a foolish, expensive choice that left me feeling dumb, cheated and crappy.
Why? Because the Minneapolis Farmers Market has more variety. Less packaging. Better prices. More value. Not to mention fresh scapes, baby beets, sugar snap peas, all of it fresh picked today.
At the coop, I spent $2.99 for a plastic clamshell of "organic" strawberries shipped in from California. At the Market, the same three bucks would have bought me just-picked Minnesota berries. At the coop, I spent 7.49 for a giant plastic clamshell of "organic" baby greens shipped in from California. At the Market, that same 7.50 could have bought me twice as much, twice as fresh, totally local.
When these things are in season here, why does a local coop even ship them in?
I wasted 70 bucks at the coop. That would have bought me a fortune in good, fresh, local food at the Farmers Market. At the coop, it netted me two bags of overpackaged, overtransported, overmarketed mediocrity.
I'm done with the coop. I'm grateful for this one last trip, though, because it has made me an educated consumer. And Syms is right. An educated consumer is the best customer.
Once you've been to a real farmers market, there's no going back.