Wednesday, June 10, 2009

Old dogs, new tricks

Image representing Twitter as depicted in Crun...Image via CrunchBase

As I've trudged through the mass migration from old media to new, I've trod many paths.

I'm a Facebook failure. Not popular enough.
As a blogger, others are wittier.
As for establishing a personal brand, I have none.
But twittering -- for others -- is a fit.

That's where my ability to clarify conversations shines. Taking useful content. Boiling it down to 140 characters. The years I spent writing ad copy for radio, shrinking messages from :60 seconds to :30 to :15 to :10 prepared me perfectly for tweeting.

For others.

That's the copywriting skill, as opposed to the original journalism or personal branding piece.

I don't have a brand. So my personal tweets have been bland.
But others have brands I can be passionate about. So I am the happy, useful voice of several brands. And that employs my writing, my judgment, my experience, my passion, my marketing, my talent for connecting.

And my sense of fun.

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