Beards+Social Media=Win

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Beards Social Media=Win

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There was a flurry of tweets this afternoon about new media guys and beards, and I thought, "What? Someone is bearding for Mashable??? For Chris Brogan?!?" See, beard has more than a single meaning. It can also mean someone who covers for a homosexual or loosely construed to simply mean someone who covers for someone else. So on seeing famous names and "beards" in the same tweets, my first reaction was that someone was bearding these social media thought leaders; assuming their online identities and faking tweets and posts. But no. I went to the source, the clever Lost Jacket site and read the original. Go to the source. Grow your own beard. And enjoy.

New Media for Customer Service

And how not to use it.

If I were a marketer, a brand manager, or a CEO, I'd want to know when my product or service fell short. And I'd be grateful that I'm living in times like these when I can get instant feedback.

But no. Not at Qwest or ExpressScripts. No way to reach'em.

No twitter account. No e-mail. Nada.

I could twitter. I could complain on this blog and post on my Facebook wall. But I'm no Chris Brogan, with hundreds of followers.

What a missed opportunity for these companies! There are real glitches in their customer service systems costing them time and money. But they won't hear about from me. And they won't keep me as a customer.

My twitter, myself

Image via CrunchBase

What are you doing right now? Reading JumpTheSnark.

Is that a read-worthy twitter? To me, yes. To people who care what you read, yes. Beyond, that, no.

Who do I follow on twitter? People who are on top of subjects I care about, like Chris Brogan and Phil Wilson, who are teaching me about social media. David Brauer covers Twin Cities media. If I found a New York theater insider twittering about Broadway, I'd follow. If my friend Rosalie Maggio, who writes on writing, twittered, I'd follow.

People who break news, offer insight....or make me laugh. Which no one is doing right now.

Why not use twitter to make people laugh? Thats why I tweeted "WWJT?". "Blue slugbug."

It's not just funny-it's food for thought about the form. It's my twitter party and I'll tweet what I want to.