In brief

Image by Getty Images via Daylife

Here are 10 tips for online marketing success.
Be brief.
Be useful.
Be bold.
I've used this blog to learn, to play, to grow.
But to be useful to anyone but me, I'm gonna' have to take my own advice.

Susan 2.uh.oh

Cover via Amazon

Just finished reading another chapter of Search Engine Optimization: An Hour A Day and got some understanding of meta tags and invisible text, but how am I supposed to learn to write it? Is there (of course there is) HTML class? Because it sure seems like optimization is not possible without HTML.
Are there people who do all of this - form and content - for themselves?

As the world turns

Image by marciookabe via Flickr

Happy 2010 and welcome to a new chapter of Susan 2.0.

We're learning SEO. It's time. It may not be the missing link, but there doesn't seem to be much forward movement without it.

Of course, in SEO terms, missing links take on a whole new meaning.

So we (Who is we? I'm an I) are reading "Search Engine Optimization: An Hour A Day". The title had appeared in more than one end-of-the-year Top 10 SEO book lists, so I queried Nathan Eide from SMBMSP, who agreed that this was the book for me.

So far so good. Two hours down and according to authors Jennifer Grappone and Gravida Couzin, millions more to go. But an hour a day is manageable. And practical. I'm practicing now, putting lots of links in this blogpost. Here's hoping the robot search engines don't miss these links.