Old dogs, new tricks

Image via CrunchBase

As I've trudged through the mass migration from old media to new, I've trod many paths.

I'm a Facebook failure. Not popular enough.
As a blogger, others are wittier.
As for establishing a personal brand, I have none.
But twittering -- for others -- is a fit.

That's where my ability to clarify conversations shines. Taking useful content. Boiling it down to 140 characters. The years I spent writing ad copy for radio, shrinking messages from :60 seconds to :30 to :15 to :10 prepared me perfectly for tweeting.

For others.

That's the copywriting skill, as opposed to the original journalism or personal branding piece.

I don't have a brand. So my personal tweets have been bland.
But others have brands I can be passionate about. So I am the happy, useful voice of several brands. And that employs my writing, my judgment, my experience, my passion, my marketing, my talent for connecting.

And my sense of fun.